Not only is Ford doing well in its home market; it's also making waves in Europe. According to sales data, Ford of Europe posted a 5 percent increase in new car sales in its 19 main markets and its highest market share since 1999.
Riding on sales of the Fiesta and Ka small cars, Ford's market share rose by 0.6 percent to a total of 9 percent last month. Ford sold 125,200 vehicles in its main 19 markets in Europe, but overall sales - which include all 51 markets of its European region - fell almost 9 percent, to 136,500 units in July.
Ford is the number two automaker in Europe, behind Volkswagen.
Ford was undoubtedly buoyed in some countries, like France, Germany, and Italy, by "cash-for-clunker" programs. Ford's head of marketing in Europe, Ingvar Sviggum, said those programs are artificially boosting sales and will have to be phased out gradually.
"Despite the positive impact of various national vehicle scrappage schemes, the overall trend is still negative and the underlying market is week," Sviggum said in a statement.
No comments:
Post a Comment